WEBSITE LAYOUT / LANDING PAGES
Website layout design is about balancing aesthetics with practicality. The site should definitely look nice, but more importantly, it should give the user what they came for as efficiently as possible. The main goal of a website layout is to support the goals of the website, like: brand awareness, entertainment or/and conversion. But a website’s goals are expressed through content, and a layout design describes how to deliver that content effectively.
Landing pages are one of the most important lead generation tools in your marketing strategy. These are the pages that convert PPC traffic into paying customers, generate email sign-ups, get your lead gen content ranking in organic search and promote your products/services via social media.