RICH MEDIA ADS / STORYBOARDS
A Rich Media Ad contains images or video and involves some kind of user interaction.
Statistics shows that marketers can expect to experience higher levels of engagement on rich media ads; this is great news for brand engagement. Interaction from viewers on rich media ads is a new phenomenon in online display advertising.
According to the data from Jupiter Research, over 60 percent of on-line advertisers have used rich media elements to
attractive users before 2002. More and more attention has been paid to rich media.