What are Rich Media commercials?
Rich Media involves a variety of ad formats, which include: text, video, visual, audio, and animation that actually sets such an ad apart in a sea of generic ads.Saturated with uninteresting and too frequent advertisements on the sites, the audience of Rich Media advertisements is more visible.
The dynamic style of Rich Media relay, provides easy adaptation to the device of the site visitor (PC or mobile phone, tablet), its content attracts the visitor's attention and invites him to action (click on a specific CTA). The interaction is of course what the visitor likes, especially if it is given to him as an option and not imposed (like YT irritating advertisements). This leads to a higher quality user experience, compared to standard video ads.
Rich media technology enhances standard, one-way communication into an interactive channel of communication with the visitor - a potential user of a service or product. Rich Media advertising formats, provide endless opportunities for storytelling, about the brand, through several different promotion channels.
Rich Media ads are compatible with Java, Javascript and HTML5 technology, so they can be implemented on any website and any application. Unlike standard static ads, which provide Click-through rate (CTR) as a factor for tracking user habits, Rich Media provides data by multiple parameters.
Rich Media format advantage for advertisers
Rich media advertisements enhance both direct and programmatic (automatic) campaigns. Some of the benefits are:
1. Rich Media gives a better CTR (Click-Through Rate) - Ranking based on the number of interactions
Marketing professionals are investing in new, innovative ways to attract customers for their services and products.
From the trends and examples of strong brands, it is evident that companies are turning to advertising through Rich media campaigns. Compared to traditional forms of advertising, Rich Media has a stronger performance and gives excellent campaign results.
CRT or ranking based on the number of interactions, according to Adform research, Rich Media advertising compared to standard banners is higher by an incredible 267%. Do you need more benefits?
2. Interactive formats provide better UX (user experience)
The main reason why Rich Media units have such a good ROI (return on investment) is simple - they give a better user experience. Rich Media formats do not interfere with the experience of visiting a page, nor do they force users to leave the site (external link)
3. Rich Media are more successful in improving sales
Research shows that Rich media formats are more successful compared to GIF or Flash advertising, in achieving the intention to buy (Purchase Intent). For example, the Rich Media format, which also has video, results in a 1.16% better intention to buy.
4. Rich Media campaigns provide better data
Rich media technology provides better insights and more data for the campaign. Advertisers can customize their campaigns to get better results, in the long run. The data you can measure are: preview parameters, pre-interaction "attractiveness", viewing time, number of views, length of video viewing, etc.
5. Rich Media advertisements contribute to faster brand awareness
Rich media advertisements provide a better foothold for brand building. The Tubular Insight study proves that Rich media formats with video are by far the best advertising format for brand building. The reaction of the audience to one rich media advertisement, on average, results in a 2.3% increase in brand awareness, compared to the control group. Compared to a simple Flash unit, the effects of Rich media advertising are 15 times stronger, on the audience, in terms of brand awareness.
6. Rich Media general interactivity
Rich Media ads with video, have a longer viewing time compared to classic video ads, thanks to the factor that the user actually has to click to run the video within the Rich Media ad.